…cause I think I’m fixin’ to sing out of key. Or like Joe Cocker. Or something.
If you’re here now, you already know me…as Music Savvy Mom. (And on Facebook, Twitter and Blip.fm as same.) Or as the founder of The Music Mamas and The Music Minis. Or as a dabbler in site design and graphics at Blogcognito. Or as Liam’s Mom at Chasing Liam. Or as the psycho pre-school food wrangler at Snackstyle. Or hell, even the totally random purveyor of Vacuity.
If you know me in person…well, Lord help you if that’s the case. Sheese.
In the month that I took off from blogging et al, I did some serious thinking about my online persona. I decided that I don’t like having one, let alone fifteen.
I started MSM on a whim and knew NOTHING about the blogging medium. I researched (because research is, afterall, my middle name) and the more I learned, the more I thought I needed to build a brand. I thought I needed to identify with a specific audience. I thought I had to punch all sorts of tickets and follow a set of rules to be successful as an online writer. I spread myself thin – way too thin. I designed, I coded, I promoted, I watched and read and strategized…and somewhere along the way, I stopped having fun. More to the point: I stopped writing.
And, that cannot happen. Even if no one ever reads it – I need to write.
Now, I still love music, and writing about music is still my passion. I haven’t decided what to do about Music Savvy Mom, but I can tell you that a new online Music Magazine is coming that will encompass ALL of the artist info, concert and release tips that I’m sent daily and that just didn’t lend themselves to the blog format. There will still be reviews and editorial pieces…but the structure will be much better suited to get MORE music information to the readers who want it. I finally get it – and I’m WAY excited.
As you’d expect, the aforementioned project is a veritable shit-ton of work, and though I won’t be doing it alone, I want to do it well. I can’t be bopping around from blog to blog. I can’t worry about where I posted last. To quote my retired Navy SEAL father: “I need to get all my shit in one sock!”
This is that sock.
While I’m not ready to disavow Music Savvy Mom completely – (I mean, we’ve had two good years. I’m not a total douche) – I’m feeling that yoke chafe. I’m wanting to forgo the logos and the formulas and just be me. If this Tuesday I vent a diatribe about how I ALWAYS lose those damn Netflix DVD envelopes and next Thursday I want to deconstruct and discuss the label on a can of LeSeur Baby Peas, I don’t want to have to “eenie, meenie, miney moe” on my fingers to decide which site to do it on. I’ll do it here.
The other sites will still be up, and will begin to gently suggest that folks mosey over here. As time goes on, I hope the transition is smooth and that I get to the point where I’m here and at the new Magazine site. I think that would benefit my rapidly waning sanity immensely.
Bottom line: if content truly is king, then I’m focusing on the content. It’s taken me two and a half years in blogging and social media to get that through my head, and this epiphany deserves a clean slate and a fresh start…even if I’m shooting my “popularity” in the foot by doing it. I figure if you like what I write, you’ll hang with me…even without a moniker or niche.
I’d love it if you’d follow me on Twitter @RiOLaughlin, and we’ll see how this metamorphosis progresses together.
(And, seriously – bookmark this page NOW, because “OLaughlin” is a bitch to remember how to spell. Just sayin’…)